As the best golfers in the world once again come together to determine who will raise the Claret Jug at the 146th British Open The Open Championship we are reminded of how far golf has come, and what a rich history it has.
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Marketing, E-Commerce & Brand Specialist
Michael started his career with some of the world’s leading advertising agencies. He has been responsible for some of the most successful marketing campaigns for brands like Apple, Mercedes, Heineken, Under Armour, Coca-Cola and many others.
Michael came to South Africa in 2002 and worked for several leading agencies including The Jupiter Drawing Room after which he founded the SA branch of the global renowned advertising agency; 60 Layers of Cake, where they secured Coca-Cola, The Body Shop and fulfilled all social media marketing in Europe for Under Armour and Heineken.
Michael moved on to found WebWiser which is South Africa’s most successful e-commerce orientated service provider.
Michael is responsible for Digital Marketing at GolfPlayed.com, working with his global team on implementing the latest marketing and UX technology to establish the platform in the golf community.
Strategist, entrepreneur, mentor
Tony has been an entrepreneur all of his life and with interests primarily in the technology field.
Since retiring at age 36, Tony has been involved with a number of organizations assisting them with restructuring and strategic advice. One of the major projects that were undertaken was the restructuring of the Thoroughbred Industry in South Africa, which employs 100 000 people. Tony led the team that successfully reorganized and rationalized the industry, whilst playing a pivotal role in forming the National Tote, which allowed the internationalization of the industry, thereby creating a sustainable business model.
Structuring of property ownership and developing beachfront apartments on the Island of Mauritius was another innovative project undertaken by Tony in the past decade.
Tony provided the business and publishing experience necessary to set up South Africa’s premier Christian Magazines, having previously co-owned and published the primary golf magazine in South Africa; The Compleat Golfer.
Tony is a well-respected businessman in South Africa and he has served on a number of Boards of Directors during his career. He currently has investments in numerous technology companies in South Africa and has an international portfolio of property and other investments.
Tony spent the best part of three years on the Cornerstone Institute project, where he restructured the operations, expanded the focus and repositioned the college from a market perspective, with an expanded focus on technology driven distance education. This entity has been transitioned into the hands of the new owners, who are far better placed to establish Cornerstone as a major force in the tertiary education sector.
Tony was born in 1958, has many diverse interests and enjoys a network of influential and credible business and community leaders in his circle of influence.
Tony is responsible for the strategic positioning, business development and with his passion for marketing will take an active role in the launch and ongoing marketing of the App.
Professional Golfer, College Graduate, Entrepreneur.
GolfPlayed.com is Andrew’s brainchild. Having been involved with the game since he was 10 years old, Andrew has represented South Africa as an amateur golfer whereafter he accepted a scholarship at Columbus State University where he was a 4 Time All-American Golfer and received a BBA Marketing degree.
Andrew joined the ranks of professional golf in 2009 and has been playing the game at the highest level on various world tours ever since! A natural entrepreneur who has established a lawn games company by introducing Cornhole to South Africa he was quick to see the opportunity for an App when a friend asked him how many courses he had played in his life and GolfPlayed.com was conceived.
Andrew is the CEO of the company and carries full responsibility for the business.